Since the last collaboration was so successful, Adidas returns with the Star Wars x Adidas Originals FW 2011 Collection for fans of the franchise who have a thing for sportswear.
This season, the Star Wars x Adidas Originals FW 2011 Collection draws inspiration from the icy scenes of The Empire Strikes Back. The brand is bringing a wide variety of sneakers in both high-top and low-top styles. I'm especially loving the one with Darth Vader's face on the side of the upper and the white, subtle Wampa kicks. Don't worry though, the apparel department doesn't suffer as there are several M65s and flight jackets that you should definitely keep a lookout for.
So far the Star Wars x Adidas Originals FW 2011 Collection looks extremely promising. Even those who aren't fans will have a hard time saying no to this collection.
Why This Trend Is Growing
- Franchise Collaboration
- Collaborating with iconic franchises to make products with a wider appeal.
- Movie-inspired Fashion
- Creating clothing inspired by popular movies or TV shows.
- Limited Edition Collections
- Creating collections in small quantities to create demand for exclusive products.
Industries Being Reshaped
- Sportswear
- Creating a new category of licensed sportswear collaboration products.
- Fashion
- Introducing sci-fi inspired fashion trends to the industry.
- Entertainment Merch
- Expanding the market for themed merchandise that goes beyond traditional mediums.
