She may not tease or hairspray, but there's no doubt that Kerry Howley is a skilled hair stylist.
UK-based art student Kerry Howley is 23 years old and has made a name for herself with her hairy creations. Howley wanted to explore people's attachment to their hair, and decided to create collars made entirely out of it. She used cut hair from a family friend and spent an astonishing 60 hours on each delicate piece. Using small blades, she weaved the hairs into intricate shapes and patterns.
The magnificent mane-wear is highly detailed and divine. The pieces almost resemble henna tattoos with their thin lined patterns. Kerry Howley is a hairdressing diva.
Implications - Consumers are constantly seeking products that have unique designs or materials; these allow them to stand apart from the crowd and become a mode of self-expression in their own right. Companies can manufacture products with these atypical qualities to appeal to creative consumers.
Why This Trend Is Growing
- Hair-based Fashion
- Kerry Howley's hair necklaces demonstrate a growing interest in wearable hair-based accessories and clothing.
- Craftsmanship and Attention to Detail
- Howley's 60 hours spent on each necklace highlight consumers' appreciation for handmade, detailed products.
- Unconventional Materials
- Using hair in jewelry showcases the potential for companies to experiment with unique and unexpected materials in their products.
Industries Being Reshaped
- Fashion
- The fashion industry can incorporate hair-based accessories and clothing into their collections, presenting a new trend for the more daring fashionistas.
- Art
- Contemporary art and wearable art market shows a promising demand for handmade crafts, which offers disruptive innovation opportunities for outsider artists.
- Design
- Product designers can turn to unconventional materials to create standout products that attract consumers looking for originality and uniqueness.
