Every day, the human body may surprise you. Great injuries can be sustained from the most minor accidents, and the opposite can just as often be true. The Volkswagen 'Drive Carefully' campaign recognizes this fact of life, and uses it to remind motorists that the vehicles they drive can actually be quite dangerous.
This run of three DDB prints has a complete absence of any real reference to a vehicle, just three different youngsters hurting themselves on a staircase, a swing set and the cement surface of a pool deck. Beside each mishap, a single line of text gauges the speed at which each person was traveling. At just 12 km/h, the diver's injury looks like it could be life-threatening. The Volkswagen 'Drive Carefully' campaign truly puts racing at 100 km/h into perspective.
Why This Trend Is Growing
- Road Safety Campaigns
- There is an opportunity for disruptive innovation in creating road safety campaigns that emphasize the human cost of driving at high speeds.
- Injury Prevention Technology
- Injury prevention technology in vehicles could be a disruptive innovation to prevent accident-related injuries.
- Accident Insurance Services
- There is an opportunity for innovative accident insurance services that are more tailored towards the risks associated with driving.
Industries Being Reshaped
- Automotive Manufacturing
- Automotive manufacturers could innovate their products to include injury prevention technology.
- Advertising and Marketing
- The advertising and marketing industry could create more impactful road safety campaigns for various clients.
- Insurance
- Insurance companies could develop customized accident insurance policies specifically for motorists.
