An exquisite editorial needs not explore the liberal use of cosmetics, and Primary Colors by Jack H Liu is a fine example of a set of spreads that celebrates the natural beauty of its muses.
Sydney Roper, Alexandra Tomlinson and Amanda Smith flaunt their remarkably divergent looks. A rich brunette with bronze skin, a fair blonde with pale complexion and a redhead with freckles give each image character and innately derived detail. Makeup artist Jamie Sorkin took every opportunity to enhance the nude look with creamy eyeshadow, light blush and rosy lipstick. Mitzi Spallas used Living Proof hair styling products to enrich the deep hues of the models' luscious locks. Primary Colors by Jack H Liu is a discourse on the elementary pigments of the human body, rather than bold yellows, blues and reds.
Why This Trend Is Growing
- Natural Beauty
- Opportunity for beauty and skincare brands to focus on enhancing and celebrating natural features without heavy use of cosmetics.
- Diversity of Looks
- Demand for representation and celebration of diverse beauty standards in the fashion and beauty industry.
- Minimalist Makeup
- Growing trend of using minimal makeup techniques to enhance natural complexion and features.
Industries Being Reshaped
- Beauty and Skincare
- Opportunity for beauty and skincare brands to develop products that enhance and celebrate natural beauty without heavy use of cosmetics.
- Fashion
- Fashion industry can embrace and promote diverse beauty standards by featuring models with different looks.
- Hair Care
- Hair care brands can promote natural hair colors and textures to enhance and complement natural complexions.
