The Green Man Pub in Wellington, New Zealand has managed to grab the world’s attention with their new Hoihoi Tatea drink.
What’s unique about this drink is that it is made of horse semen. The Green Man Pub owner Steven Drummond had come up with this for the nation’s challenge from Montieth Beer. Flavored with apple, those who have dared to try it make jokes about being pregnant with horse-human hybrids. Green Man Pub Jason Varley said that “it’s not very popular with men, in general.”
Implications - Consumers want to try unique and bizarre foods in order to say they have ate it. This way, they are able to testify and brag to friends that they were able to stomach the idea and power through it, making them the alpha partner in their relationships.
Key Themes Behind This Trend
- Unique Food Experiences
- Opportunity for businesses to create and offer unique and bizarre food experiences that cater to consumers' desire for novelty.
- Novelty Beverages
- Market potential for unusual and unconventional beverage options that attract adventurous consumers.
- Shock Factor Products
- Potential for businesses to develop products that shock and amuse consumers, creating buzz and generating media attention.
Where This Applies
- Food and Beverage
- Opportunity for the food and beverage industry to explore unconventional ingredients and flavors to cater to adventurous consumers.
- Hospitality
- Hotels, restaurants, and pubs can capitalize on the trend by offering unique and unconventional drinks and menu items for novelty-seeking customers.
- Marketing and Advertising
- Chance for creative agencies and marketers to develop innovative campaigns and product concepts that leverage shock value to attract attention and create brand recognition.
