Sound system enthusiasts will find the Mark Neumann Coliseum XLS to be exactly what they need to blast their favorite songs at full volume. If you don't think these speakers are beastly, the 580-pound shipping weight should convince you otherwise.
The Mark Neumann Coliseum XLS is 43¾ inches tall, has an average sensitivity of 95 dB and full-range frequency response from 20 Hz – 20kHz. It's pretty awesome.
The only thing preventing me from picking up these badboys is the steep $40,000 price tag.
Implications - Consumers are willing spend a lot on items that are advertised as high-end and exclusive because it satiates their desire for prestige. Corporations can generate just as much revenue with lesser-produced, but higher-costing products as they can with mass-produced goods.
What's Driving This Trend
- High-end Audio Systems
- There may be an opportunity to create more high-cost but exclusive audio equipment for audio enthusiasts who seek prestige in ownership.
- Luxury Speaker Systems
- Create high-quality speaker systems for consumers who are willing to pay a higher price for a more premium experience.
- Musical Prestige Accessories
- With the market for high-end headphones and earphones already established, there may be potential for creating high-end speakers or other audio accessories that tap into consumer's desire for musical prestige.
Who This Affects Most
- Audio Equipment
- Manufacturers in the audio equipment industry can create high-quality, premium products for audio enthusiasts who are willing and able to pay the premium price.
- Luxury Goods
- Luxury goods manufacturers can explore creating audio systems and accessories for their high-end customers, thereby expanding into the audio equipment industry.
- Marketing and Advertising
- Marketing and advertising firms can collaborate with high-end audio manufacturers to create aspirational and prestige-driven campaigns for their products.
