Titillating Tickle Therapy

CosquillArte is the World's First Ever Tickle Spa

CosquillArte is the world's first tickle spa. Similar to typical massage parlors, CosquillArte, which translates roughly to 'Tickle Yourself' and 'Tickle Art,' offers a revolutionary way to relax muscles.

Thankfully, CosquillArte doesn't treat you like its own Tickle Me Elmo in which rough tickling is expected. Instead, CosquillArte's tickle spa specialist use the light touch of hands, fingertips and even feathers to induce a calming effect over the body.

Located in Madrid, Spain, CosquillArte was created by created by public-relations specialist Isabel Aires with the help of two trained massage therapists. Inspired by her dad's own tickling technique to help her fall asleep as a child, CosquillArte is already being embraced in Europe. Sessions cost $35-$60.

Tickling Therapy
The growing popularity of tickling therapy creates opportunities for innovative ideas in massage services.
Alternative Wellness
Alternative wellness techniques like tickling therapy can disrupt the traditional massage and spa industry, creating new opportunities for entrepreneurs.
Sensory Experience
The emphasis on the sensory experience in tickling therapy can inspire innovative approaches in other industries, such as entertainment and hospitality.

Who This Affects Most

Massage Therapy
Tickling therapy can disrupt traditional massage therapy and spa services, creating a new segment of alternative wellness services.
Wellness Industry
Tickling therapy can create new opportunities to innovate in the wellness industry and expand the definition of relaxation and stress relief.
Hospitality Industry
The sensory experience in tickling therapy can inspire new and innovative approaches to customer service in the hospitality industry.
SCORE
4.7 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 47%
Activity 85%
Freshness 8%

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