The Top Fruit Produce 'Edible iPhone' makes fruit look like technology in this clever design. The best part is the promotion markets two products at once -- the upcoming iPhone 5 as well as the produce company. Now that's killing two promos with one stunt.
By laying the fruit out on the table in a specific arrangement, the artist makes the design look like an iPhone from a bird's-eye view. This is a great marketing ploy to use the popularity of the iPhone (and the buzz surrounding the fifth design) and appropriating it to promote a lesser-known company's commodities. The Top Fruit Produce 'Edible iPhone' promotional stunt is a fruity masterpiece.
Implications - In contemporary society, the busyness of everyday life makes it difficult for companies to gain attention. Using a recognizable product and appropriating this to promote another commodity is a great way to attract recognition from consumers.
What Makes This Trend Stand Out
- Edible Promotions
- Utilizing popular products to promote lesser-known commodities can attract consumer attention.
- Visual Marketing
- Creative visual arrangements can be used as effective marketing ploys.
- Cross-promotion
- Combining multiple promotional opportunities into one stunt can maximize marketing impact.
Sectors Adopting This
- Produce
- The produce industry can explore innovative ways to market their products utilizing popular trends and products.
- Technology
- The technology industry can leverage creative visual marketing tactics to capture consumer attention.
- Advertising & Marketing
- The advertising and marketing industry can benefit from the concept of cross-promotion to amplify promotional efforts for multiple products.
