To celebrate Wimbledon and the beginning of the summer season in Britain, Tesco has created a strawberries and cream sandwich. The unlikely combination of British strawberries and clotted cream is stacked on top of one another in between two slices of poppy seed bread.
The strawberries and cream sandwich by Tesco is certainly the first of its kind and is the result of the company experiencing its "biggest crop of home-grown strawberries for at least 20 years" (Mirror.co.uk).
Tesco hopes that the sandwich will evoke proud British patriotism amongst its citizens as this treat is very common and popular. I'm very curious as to how this trio of flavors would fare outside the British Empire.
Implications - Consumers are much more likely to invest their time and money in products with which they share a personal connection or close relation. A company that generates feelings of familiarity through their products will fare well in today's industry.
What's Driving This Trend
- Unlikely Food Combinations
- Tesco's strawberries and cream sandwich is an example of an innovative and unique food combination.
- Patriotic Products
- Tesco's strawberries and cream sandwich appeals to customers who have a personal connection to British culture and history.
- Homegrown Products
- Tesco showcasing homegrown crops in their sandwiches presents an opportunity for other food companies to differentiate themselves by highlighting locally sourced ingredients.
Who This Affects Most
- Food and Beverage
- Food companies can innovate by experimenting with unique and unlikely food combinations to differentiate themselves in the market.
- Retail
- Retail companies can appeal to customers' sense of patriotism by showcasing products that reflect their national identity and heritage.
- Agriculture
- There is an opportunity for agriculture companies to partner with food companies to promote local, sustainable, and homegrown produce.
