Bonnet-Bearing Blondes

Summer is a time of fun beach fashion, but along with this there is an abundance of sun-related fashions like the ones showcased in the Nathalia Oliveira Vogue Italy July 2011 spread. To help cover up from the sun's harmful rays, model Nathalia Oliveira dons a wide-brimmed black hat.

Covering up from the sun can seem like a somewhat geeky thing to do, but accessories like these are far from geeky. Photographer Alvaro Beamud captures Oliveira against a dramatic black and white background, which further showcases her stunning style.

Striking red lips, patent leather full-length skirts, wide-brimmed hats and black leather gloves round out this dramatic vixen spread. If you're looking for hat-wearing inspiration then the Nathalia Oliveira Vogue Italy spread is inspirational.

Implications - Fashion editorials and marketing campaigns alike can gain attention from a particular market segment if they set their campaigns in a time, season or setting that is comparable to that of their target audience. Even though fantasy can conjure up emotional attachments, things that the consumer can relate closely to will also create ties to the brand.