Cloud-Gazing Captures

The 'Before We Begin' Series is a Lesson on Reflection

The Before We Begin photo series is a lesson in reflection. A calming presence, it will surely instill a meditative presence to your day after you have viewed it. More than that, it will inspire you to truly take in your natural surroundings, perhaps even take a picnic lunch and stare up into the blue skies now that summer has officially arrived.

Shot by Stavanger-based photographer Christopher Jonassen, the Before We Begin photo series really makes the viewer appreciate nature and the little things in life, such as the luxury of cloud-gazing. With its deep, saturated hues and bird-eye compositions, it also shows how meaningful our environment is to us. We might be quite small in the scheme of things, but we have the singular capability of appreciating such beauty.

Reflection in Nature
Opportunity to create products or experiences that encourage reflection in natural surroundings.
Meditative Presence
Chance to develop calming and meditative products or services that promote relaxation in individuals.
Appreciating the Beauty
Potential to offer products or experiences that help individuals appreciate the beauty of their environment.

Who This Affects Most

Photography
Opportunity for photographers to capture and promote the beauty of nature.
Wellness
Chance for wellness industry to develop products or services that promote relaxation and mindfulness.
Outdoor Recreation
Potential for businesses in outdoor recreation industry to create experiences that connect individuals with the beauty of nature.
SCORE
2.6 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 46%
Activity 24%
Freshness 8%

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