It's no secret that Marshall has entered into the headphone business. Having two models out already, meet the latest edition to the family: the Marshall Massive Major.
With the Marshall Massive Major, the company has gone for the ear muff style. Those who already own a Marshall product will be happy to see that the headband uses the exact same vinyl material that makes up the amp. Specs-wise, the frequency response is at 20-20kHz, 15mW rate input power with a maximum of 20mW. These are cellphone compatible if you're the type who uses a smartphone as the primary MP3 player. Another useful feature is that the Massive Major can be folded for easy storage when you're not using them.
Marshall's has had a solid reputation over the years as one of the most dominant guitar amp manufacturers. It'll be exciting to see how they'll evolve in the headphones department.
Key Themes Behind This Trend
- Vinyl-inspired Headphones
- Disruptive innovation opportunity: Create vinyl-inspired headphones that appeal to music enthusiasts and collectors.
- Foldable Headphones
- Disruptive innovation opportunity: Develop foldable headphones for easy storage and portability.
- Guitar Amp Manufacturers in Headphone Business
- Disruptive innovation opportunity: Explore opportunities for guitar amp manufacturers to enter the headphone market and leverage their brand reputation.
Where This Applies
- Audio Equipment Manufacturing
- Disruptive innovation opportunity: Audio equipment manufacturers can expand their product line to include vinyl-inspired headphones and foldable headphones.
- Music Merchandise
- Disruptive innovation opportunity: Music merchandise companies can collaborate with headphone manufacturers to create vinyl-inspired headphones featuring popular bands and artists.
- Consumer Electronics Retail
- Disruptive innovation opportunity: Consumer electronics retailers can partner with guitar amp manufacturers to introduce their headphone products to a broader audience.
