Nationwide Insurance has some fantastic advertisements that poke fun at the real-life mishaps that can happen in day-to-day routines. The ads are comical and entertaining, but still do a great job getting the point across, in their print, online and TV commercials.
Check out what happens to your sexy hunk when "Life comes at you fast"
Check out the RollinVIP ad with Keven Federline:
This ad transistions from cheesy to shock-humor and emphases, like all the adds, that "life comes at you fast"
This Rocket Luge one reminds of the importance for boat insurance:
This one is older, but shows how something as small and out-of-your-control as the actions of a butterfly can have detrimental effects:
What's Driving This Trend
- Comical and Entertaining Ads
- The trend of using comical and entertaining ads to convey important messages creates opportunities for disruptive innovation in the advertising industry.
- Real-life Mishaps in Advertising
- The trend of incorporating real-life mishaps in advertising campaigns presents an opportunity for disruptive innovation in the insurance industry.
- Humor-driven Marketing
- The trend of humor-driven marketing campaigns opens up possibilities for disruptive innovation in the marketing and advertising industry.
Who This Affects Most
- Insurance
- The insurance industry has the potential to embrace disruptive innovation by leveraging the trend of incorporating real-life mishaps in advertising campaigns.
- Advertising
- The advertising industry can capitalize on the trend of using comical and entertaining ads to convey important messages to further disrupt the market.
- Marketing
- The marketing industry can explore disruptive innovation by leveraging the trend of humor-driven marketing campaigns to engage consumers in new and unique ways.
