Axe is known for marketing its babe-magnet effects, and this Axe Noah's Ark commercial keeps with this popular pattern. In today's contemporary culture, sex still sells, and in that world, if you're the last man on earth with a life-saving boat, things could get hot and heavy.
This commercial promotes the new AXE 2012 deodorant, but when it comes to this creative commercial, they could be selling anything. When viewers see a man building Noah's Ark with his bare hands and a million lovely ladies flocking to hop on board, almost any man will want the product. The Axe Noah's Ark commercial demonstrates that when it comes to smell, this product is sure to please.
Hopefully this man has a lifetime supply of Axe aboard the boat too, otherwise these ladies could be in for a harsh surprise.
What Makes This Trend Stand Out
- Controversial Marketing
- The use of provocative imagery and themes in advertisements for personal care products in the age of social media can generate a large audience and discussion.
- Humorous Advertisements
- Companies can increase brand recognition and customer engagement with witty or clever commercials that make light of popular culture and social issues.
- Campaigns Focused on Eliciting Emotional Responses
- Advertisements that tap into people's fears, desires or shared experiences can form powerful associations between brands and their products.
Sectors Adopting This
- Personal Care Products
- The use of provocative advertising may serve as a way to differentiate brands and gain market share in the highly competitive personal care industry.
- Entertainment
- Comedians, photographers, and other creatives have an opportunity to build a following by crafting humorous, relevant responses to popular culture that captures attention in the age of memes and virality.
- Marketing
- In an era where traditional modes of advertising don't always resonate with younger generations, ad agencies may seek to employ strategies that elicit outrage, laughter or empathy directly through social media and in the experiential marketing space.
