Marques Almeida is a London-based women's wear label created by Marta Marques and Paulo Almeida. Their first collection showcased at London Fashion Week for the autumn/winter 2011 seasons, and featured frayed denim in different shades of blue.
Model Alice Neale is fashionably cool and chic in a casual-free atmosphere, wearing a frayed denim vest and jacket, a sleeveless torn dress and draped frayed denim leg warmers. The silhouette and texture of the collection is distressed, with dresses with frayed edges and other layering pieces. The Marques Almeida A/W 2011 collection is both comfortably chic and edgy.
The Marques Almeida A/W collection is available for purchase online.
What's Driving This Trend
- Distressed Denim
- Disruptive innovation opportunity: Develop sustainable ways to distress denim and create unique, eco-friendly designs.
- Layering Pieces
- Disruptive innovation opportunity: Invent new materials or techniques for creating versatile layering pieces with innovative textures and silhouettes.
- Casual-free Fashion
- Disruptive innovation opportunity: Introduce innovative casual-free fashion concepts that combine comfort and chic style for everyday wear.
Who This Affects Most
- Fashion
- Disruptive innovation opportunity in the fashion industry: Develop sustainable denim distressing methods and explore new approaches to layering pieces.
- Textile Manufacturing
- Disruptive innovation opportunity in the textile manufacturing industry: Create new sustainable materials and techniques for distressed denim and layering pieces.
- E-commerce
- Disruptive innovation opportunity in the e-commerce industry: Optimize online platforms to offer a seamless shopping experience for consumers interested in distressed denim and layering pieces.
