NBC Universal announced today it will soon be offering interactive advertisements via TiVo. Though it's generally the opposite case, most of us have also watched a commercial where we thought, "Wow, now here's a product/service I wish they told me more about!"
With the new digital video recording devices, you could find out more. The interactive ads have tags on them then let viewers click various regions of the ad to pull up more information.
The General Electric-owned company will also begin subscribing to a TiVo service to provide second-to-second viewer ratings of commercials. Any advertisers wanting to buy air time between GE's 14 networks which include NBC, Telemundo and Bravo, can get consumers to directly interact with the product, the research value of which would be outstanding.
Key Themes Behind This Trend
- Interactive Advertisements
- Companies can create interactive ads that allow viewers to click on various regions of the ad to pull more information, providing an opportunity to engage customers and offer a unique selling point.
- Second-to-second Viewer Ratings
- With TiVo service subscriptions, companies can receive comprehensive and second-to-second viewer ratings of commercials, providing deep insight and analysis for marketers to understand the viewer behavior and preferences.
- Direct Consumer Interaction
- Direct interaction between consumers and products through interactive ads can provide valuable qualitative data that can be used to optimize and elevate product offerings to customers.
Where This Applies
- Television Broadcasting
- Television broadcasting companies can leverage interactive ads to create engaging and informative marketing campaigns that can help to increase viewer engagement and brand loyalty.
- Advertising
- Advertising firms can leverage measurement solutions like TiVo service to understand customer behavior and preferences and ensure to deliver the most effective communication to the customers.
- Consumer Electronics
- Consumer electronics manufacturers can explore opportunities to integrate with interactive TV applications and create unique and innovative marketing strategies such as linking TV ads with eCommerce solutions to drive sales.
