On June 20, Swedish pop sensation Robyn will perform at JFK Terminal 5 as a part of JetBlue's concert series called Live From T5. You can't buy tickets for this show on Ticketmaster, however; it's only open to ticketed JetBlue customers and contest winners.
The Live From T5 series at JFK Terminal 5 has already featured musical heavyweights like Taylor Swift, Sarah McLachlan and Raphael Saadiq. The initiative is the latest in JetBlue's efforts to create an unparalleled customer experience throughout a traveler's day. The JFK date is a part of Robyn's upcoming world tour.
The opportunity to see Robyn perform live at the airport almost makes the hassle of security screenings and potential flight delays worth scheduling a trip through JFK.
Key Themes Behind This Trend
- Airport Concert Series
- Companies can host concerts at airports to create a unique customer experience for travelers.
- Exclusive Customer Perks
- Offering exclusive perks like access to airport concerts to loyal customers can increase brand loyalty.
- Celebrity Endorsement Promotions
- Companies can leverage celebrity endorsements by featuring musicians in airport concert series or other promotional events.
Where This Applies
- Airline Industry
- Airlines can create airport concert series to differentiate their brand and improve customer satisfaction.
- Entertainment Industry
- Music artists and event promoters can collaborate with airlines to host airport concerts featuring popular musicians.
- Hospitality Industry
- Hotel chains near airports can partner with airlines to offer exclusive access and packages to airport concerts that can boost customer loyalty.
