Crowdsourced Pop Icon Tributes

The Michael Jackson 'Behind The Mask' Video is Entirely Fan-Made

You've been hit by, you've been struck by, this smooth Michael Jackson 'Behind The Mask' video! Okay, that may have been corny, but I bet you read that in MJ's voice -- that just goes to show the tremendous influence Mr. Jackson has had on the people of the world. Two years after his untimely death, Michael Jackson is still a relevant part of pop culture, and the 'Behind The Mask' tribute will showcase the talents of people of all nations who have been inspired by the late pop icon.

The Michael Jackson 'Behind The Mask' project began in March when fans were asked to send videos of anything MJ-related to a dedicated website. This unique Michael Jackson tribute is the first crowd-sourced video project to receive such overwhelming amounts of contributions, with over 1600 submissions.

Crowdsourced Video Projects
There is a growing trend of creating crowd-sourced video projects that allow fans to contribute and showcase their talent.
Tributes to Pop Icons
The trend of creating fan-made tributes to pop icons like Michael Jackson is gaining popularity, highlighting the lasting influence of these artists.
Global Fan Communities
There is a trend of global fan communities coming together to celebrate and honor their favorite pop icons through collaborative projects like the 'Behind The Mask' tribute.

Industries Being Reshaped

Entertainment
The entertainment industry can capitalize on the trend of crowd-sourced video projects to engage fans and create interactive experiences.
Music
The music industry can leverage the trend of fan-made tributes to connect with fans on a deeper level and promote the legacy of iconic artists.
Social Media
Social media platforms can tap into the trend of global fan communities by providing spaces for fans to connect, collaborate, and share their creative works.
SCORE
1.6 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 13%
Activity 28%
Freshness 8%

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