Brady Bunch Fashion

The Tory Burch Resort 2012 Collection is Refreshingly Retro-Chic

The Tory Burch Resort 2012 Collection features a modern twist on retro-chic with cool printed pants, floor-length floral dresses, fitted jackets and a variety of signature tunics. In addition to the traditional 70s styles, Burch has taken a trip down to the Southwest with the return of warm coral colors like rusty clay red, turquoise, pale yellows and burlap sacks.

With over 50 stores -- including its largest yet on Madison Avenue, which will open in time for New York Fashion Week this fall -- Tory Burch's influence as a designer is not lost on the fashion world. The look she presents in this year's resort collection is relaxed and low-key yet professional. Though unique, Burch's collection epitomizes each of the elements that are up-and-coming this summer: bold prints and textures, floral, and gorgeous color blocking and scarlet accents.

Retro-chic Fashion
The Tory Burch Resort 2012 Collection features a modern twist on retro-chic, creating an opportunity for clothing brands to incorporate vintage styles with modern design elements.
Southwest Color Palette
Burch's use of warm coral colors like rusty clay red, turquoise, pale yellows, and burlap sacks presents an opportunity for home decor and paint companies to incorporate a Southwest-inspired color palette into their products.
Bold Prints and Textures
Burch's use of bold prints and textures creates an opportunity for textile and fabric manufacturers to innovate and create more unique designs for clothing and home decor.

Where This Applies

Fashion
The Tory Burch Resort 2012 Collection's relaxed yet professional look and unique elements present opportunities for clothing brands to incorporate bold prints and vintage styles into their designs.
Home Decor
Burch's use of warm Southwest-inspired colors presents an opportunity for home decor and paint companies to add these colors to their products, creating a timeless and classic aesthetic.
Textile and Fabric Manufacturing
Burch's use of bold prints and textures create an opportunity for textile and fabric manufacturers to innovate their designs and create more unique and visually appealing patterns.
SCORE
3.4 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 76%
Activity 17%
Freshness 8%

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