The House of Holland Pre SS 2012 collection will give you all the reasons to be pleased, to be proud and... to shake it! The collection was just launched by a '90s-inspired funky music video, and features the actual music of "Buffalo Stance" by Neneh Cherry. The model, Eliza Cummings, feels the '90s vibe and channels a modern, funky and very current Neneh.
The same can be said about the House of Holland Pre SS 2012 collection. The creations look amazing! They are fresh, young, colorful and striped just the right way. They completely reinvent the "the London look" by spicing it up with a little funk. After seeing this video-meets-lookbook as well as the stills, the current SS 2011 trends seem outdated. I wish these clothes were already available because I want to boogie summer 2011 away wearing them!
Why This Trend Is Growing
- 90s-inspired Fashion
- Opportunity for fashion brands to bring back the nostalgia of the 90s and create modern, funky designs.
- Music-driven Fashion Campaigns
- Fashion brands can explore the use of music videos to launch their collections, creating a unique and engaging brand experience.
- Reinventing the London Look
- Fashion industry can reimagine and update the traditional London fashion style by infusing it with elements of funk and creativity.
Industries Being Reshaped
- Fashion
- Fashion brands can tap into the 90s-inspired fashion trend and create innovative designs that cater to nostalgic consumers.
- Music
- Music industry can collaborate with fashion brands to create music-driven marketing campaigns that amplify brand reach and engagement.
- Creative Marketing
- Agencies specializing in creating unique brand experiences through innovative marketing strategies can offer their expertise in launching fashion campaigns with music videos.
