"Mindblowing" is the only word imaginable to describe the grand finale of the Bombay Sapphire Infuse your Imagination campaign, which began in 2010. In addition to a new TV commercial, a reality projection campaign was launched on London's Battersea Power Station entitled "Project Your Imagination" that can be seen in the video above.
The power station was illuminated this past Wednesday night with an array of changing colors, powerful sound effects and a truly out-of-this world show as part of the £100,000 3-D projection coinciding with a new ad campaign for the British gin. The crazy creative design was created by Albania native Erjola Veliaj following a global competition launched by Bombay, and her image was actually projected onto the building in honor of her contribution.
According to If It's Hip It's Here, "the campaign was born out of the rich heritage and story of the product itself; infusion is linked to the innovative production process of Vapour Infusion used in the making of the gin and imagination relates to the brand's story."
Key Themes Behind This Trend
- Projection Campaigns
- Opportunity for companies to create immersive projection campaigns for advertising and brand storytelling.
- Creative Competitions
- Companies can leverage global competitions to crowdsource innovative ideas and designs for their campaigns.
- Storytelling Advertising
- The use of storytelling in advertising can create impactful and engaging brand experiences for consumers.
Where This Applies
- Advertising
- Opportunity for advertising agencies to develop unique and immersive campaigns using projection technology.
- Gin
- Gin brands can explore storytelling advertising campaigns to enhance brand image and connect with consumers.
- Event Production
- Event production companies can provide projection mapping services to create captivating and memorable experiences.
