Classic Contemporary Boats

The Firmship is a Traditional Boat with Modern Trappings

As much as everyone appreciates the sleek and modern yacht designs that are hitting the high seas of late, there is something special about the classic look of the Firmship. The Firmship looks like something that James Bond would have steered back in the 70s, yet it also boasts some contemporary details that bring it to the 21st Century.

A spacious boat, the Firmship is nevertheless cozy and comfortable as well with a lot of wood panels throughout the upper deck, cabin and lower deck. Priced at €276,000 (about $400,500), the Firmship is equipped with foldable deck furniture, a galvanized anchor, GPS with autopilot, a stained glass window, full king-sized bed, couch that converts into a queen bed, bathroom with stand-up shower, and a beefy Perkins six cylinder engine.

Classic Design Revival
The trend towards classic design elements in contemporary products presents an opportunity for disruptive innovations in industries such as automotive and fashion.
Retro-modern Aesthetics
Retro-modern design aesthetic is a trend across industries and offers an opportunity for disruption in home furnishings and entertainment electronics.
Enhanced Traditionalism
Incorporating modern features into traditional products presents an opportunity for disruption in industries such as home appliances and entertainment systems.

Industries Being Reshaped

Boat Manufacturing
The classic-contemporary design trend in boats creates an opportunity for disruption within the yacht and small-craft industries.
Luxury Accommodation
Innovative luxury boat designs such as the Firmship present disruptive opportunities in industries such as hotels, bed and breakfasts, and resort accommodation.
Marine Equipment Suppliers
The trend toward modernizing traditional boats presents opportunities for disruption in the marine equipment and fittings industry.
SCORE
4.2 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 77%
Activity 41%
Freshness 8%

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