Blinged-Out Emblems

London 2012 Olympic Torch Gets the Midas Touch from BarberOsgerby

If you've never paid attention to the actual torch before when you're watching the opening of the Olympics, you will now once you see the London 2012 Olympic Torch.

Designers BarberOsgerby have unveiled the prototype of the London 2012 Olympic Torch ahead of schedule and, boy, does it look good. The item is made from gold aluminum alloy that's been manipulated into a triangular shape. The inspiration behind the form is "the identification of multiples of three that are found across the vision and delivery of the Olympic Games," according to London 2012. The perforated body has 8000 holes which represent the 8000 torch-bearers who will participate in the tradition of the Olympic relay.

This is probably the most stylish torch I'll ever see. Hopefully none of the runners actually try to run off with it.

Blinged-out Emblems
The trend of adding bling and luxury to emblems and symbols, as seen in the London 2012 Olympic Torch, presents an opportunity for luxury brand collaborations and limited edition merchandise.
Gold Aluminum Alloy
The trend of using gold aluminum alloy for luxury and high-end products, such as the London 2012 Olympic Torch, opens up opportunities for the luxury goods industry to explore new materials and finishes.
Perforated Design
The trend of incorporating perforated design elements, like the 8000 holes in the London 2012 Olympic Torch, can inspire innovative product designs and concepts for various industries such as fashion, home decor, and automotive.

Sectors Adopting This

Luxury Brands
The luxury brands industry can capitalize on the trend of blinging out emblems by collaborating with designers and incorporating luxurious elements into their products or branding.
Luxury Goods
The luxury goods industry can seize the opportunity presented by the use of gold aluminum alloy in high-end products, like the London 2012 Olympic Torch, to create exclusive and premium offerings.
Design and Manufacturing
The design and manufacturing industry can explore innovative applications of perforated design elements seen in the London 2012 Olympic Torch, to create unique and visually appealing products across various sectors.
SCORE
1.3 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 9%
Activity 21%
Freshness 8%

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