Falling Whistles is a company that has created a small window into the world's deadliest war. Formed in 2008, Falling Whistles was created after an American traveler visited the war-ravaged country of Congo and happened across the Congolese version of whistleblowers—children too young to carry a gun, armed with only a whistle. The sole reason for the whistle was so the children would be the first to draw attention from enemy combatants and then absorb the first round of bullets.
In an effort to encourage people around the world to become whistle blowers for peace and support the people of the Democratic Republic of Congo, Falling Whistles began selling whistles on their website, with the proceeds going to the people and independent businesses of Congo.
Falling Whistles created the Freetour to encourage international countries to become advocates for free and fair elections to take place in Congo this November.
View the gallery to see the gold, bronze, silver and copper whistles Falling Whistles sells, and visit their website to figure out how to help.
Key Themes Behind This Trend
- Whistleblower Advocacy
- Opportunity to create platforms or organizations that empower and support whistleblowers in various industries.
- Social Entrepreneurship
- Opportunity to start businesses that generate profit while also making a positive social impact, similar to Falling Whistles.
- Promotion of Peace
- Opportunity to develop initiatives, products, or services that promote peace and contribute to conflict resolution globally.
Where This Applies
- Human Rights and Activism
- Disruptive innovation opportunities can arise in developing tools and technologies that empower activists and advance human rights causes.
- E-commerce and Retail
- Opportunity to create socially conscious online marketplaces or incorporate social impact into existing retail models, inspired by Falling Whistles' selling strategy.
- Nonprofit and Charitable Organizations
- Opportunity to explore innovative fundraising models and expand the impact of nonprofit organizations dedicated to social causes and peace-building efforts.
