Not too long ago, Medicom Toy Company made an announcement about a project with Japanese brand OriginalFake ID. Turns out it was the launch of the OriginalFake ID Online Store.
The OriginalFake ID Online Store isn't just a simple online fashion store. It's an interactive site that allow fans to design and customize their very own limited edition shirts. Users have to sign up first before they can start working their way around the site. Once that's done, all they have to choose is the shirt, the colors, the designs and voila! They can now have their own custom-made shirts delivered to them.
If you're interested, head on over to the site, sign-up now. I also suggest you do it now, as rumors are that the supplies will not last long.
What's Driving This Trend
- Interactive Customized Retail
- Brands can create interactive sites that allow for customized products, thus connecting with consumers through personalization.
- Limited Edition Fan Collaborations
- Brands can launch limited edition collections with popular collaborative partners, creating buzz and exclusivity for fans.
- Direct-to-consumer Ecommerce
- Brands can leverage DIY designer sites and other eCommerce platforms to sell merchandise directly to consumers, cutting out middlemen and increasing profit margins.
Who This Affects Most
- Fashion
- Fashion retailers can create interactive DIY sites that allow customers to design and purchase their own custom clothing, strengthening customer engagement and loyalty.
- Toy
- Toy companies can collaborate with fashion brands to create limited edition collections, tapping into crossover fan bases and creating a new revenue stream.
- Ecommerce
- eCommerce platforms can provide DIY designer tools and integrations for brands to create their own customized online stores, empowering brands to sell directly to consumers and bypass traditional sales channels.
