This editorial featuring Edie Campbell by Viktor Vauthier chronicles the activities of a young high school student. Despite the model having passed her 20th year, the girl's watery blue eyes and soft mousy hair give her the look of a fresh-faced adolescent.
Kate Lindsey did the makeup for this shoot in such a way that frames the subject's fetching features, applying nude hues and delicate powders to emphasize an untouched appearance. Roxane Attard cut the model's hair into long casual locks with straight and lengthy bangs that create an undeniably ingénue impression. The youthful fashions like private school uniforms, breezy blouses and dainty dresses of Edie Campbell by Viktor Vauthier infuse this issue of TANK Magazine with an engaging juvenile urbanity.
What's Driving This Trend
- Youthful Lifestyle
- The trend of portraying youthful aesthetics and innocence in fashion editorials can be leveraged by beauty companies to market natural and minimalistic beauty products to younger consumers.
- Nostalgic Fashion
- The trend of featuring retro-inspired fashion and private school uniforms can create opportunities for apparel brands to tap into consumer nostalgia and create modern interpretations of classic styles.
- Natural Beauty
- The trend of using muted and nude makeup colors can be capitalized by cosmetic companies to develop and promote their line of natural and subtle makeup products.
Who This Affects Most
- Fashion
- The fashion industry can explore designs and marketing campaigns that evoke a youthful and innocent aesthetic to appeal to younger consumers.
- Beauty
- The beauty industry can develop and market beauty products that enhance natural features and achieve a fresh-faced, youthful look.
- Photography
- The photography industry can incorporate nostalgic and youthful themes in their work, offering clients unique and timeless images.
