The Bershka June 2011 lookbook features model Hadrien Mazelier in a variety of laid-back summer outfits, from rolled-up electric blue shorts to colorful striped T-shirts and woven hats. Mazelier is photographed by Sergi Jasanada against an image of a backyard pool and, in some images, against a lemon-yellow background.
There's certainly an "anything goes" mentality in the Bershka June 2011 lookbook. In one image, Mazelier wears itty-bitty swim trunks with a button-down plaid shirt and a cream-colored satchel; in another, stonewashed jeans are paired with a yellow short-sleeved polo shirt that I could envision one of the muscle-bound men of 'Jersey Shore' wearing.
Stylist Angel Cabezuelo orchestrated the summer-ready outfits in the lookbook, while De Maria was in charge of the grooming.
Why This Trend Is Growing
- Laid-back Summer Fashion
- Disruptive opportunity to create more relaxed and comfortable summer clothing lines.
- Mix and Match Styles
- Disruptive opportunity to create fashion lines that mix and match unexpected pieces and styles.
- Poolside Fashion
- Disruptive opportunity to create fashion lines specifically geared towards poolside and beachside lounging.
Industries Being Reshaped
- Fashion Industry
- Disruptive opportunity to create new fashion lines based on the laid-back style showcased in the Bershka June 2011 lookbook.
- Retail Industry
- Disruptive opportunity to create new retail experiences that inspire mixing and matching of fashion styles.
- Beauty and Grooming Industry
- Disruptive opportunity to create new grooming and beauty products that are tailored to the laid-back summer fashion style showcased in the Bershka June 2011 lookbook.
