For the latest issue of Wonderland Magazine, photography duo Driu & Tiago capture a wrapped-up Alina Baikova. Stylist Grace Cobb used duct tape and plastic wrap judiciously to creatively cinch outfits from Prada, Louis Vuitton and Miu Miu.
The way in which the outfits are cinched gives Alina Baikova an androgynous look. In some photos, her breasts are bound; in others, her hips are wrapped tightly. The oddest images of the editorial are those in which Baikova's rear end is cinched in a wedgielike fashion, such as the first shot in the gallery. Her minimalist, natural makeup and slicked-back hair only add to the editorial's gender-bending aesthetic.
Duct tape and plastic wrap have been used for decades in the fashion industry as quick figure fixes, insulation for hair treatments and impromptu alternatives to sewing kits; it's no wonder Driu & Tiago played up these elements for Wonderland Magazine.
Why This Trend Is Growing
- Gender-bending Fashion
- Disruptive innovation opportunity: Develop gender-fluid clothing lines that challenge traditional fashion norms.
- Creative Figure Fixing
- Disruptive innovation opportunity: Create innovative alternatives to traditional sewing kits using materials like duct tape and plastic wrap.
- Unconventional Styling Techniques
- Disruptive innovation opportunity: Explore unconventional methods to cinch, wrap, and style garments for unique and eye-catching fashion looks.
Industries Being Reshaped
- Fashion
- Disruptive innovation opportunity: Incorporate unconventional materials and techniques into clothing design and manufacturing processes.
- Beauty
- Disruptive innovation opportunity: Develop new beauty treatments that use duct tape and plastic wrap as insulation for hair or skin.
- Photography
- Disruptive innovation opportunity: Experiment with unique styling techniques, such as cinching and wrapping, to create visually striking and boundary-pushing editorial shoots.
