A new book by French author Mathias Fenneteuax entitled 'No Skateboarding' seeks to highlight the history of one of society's most rebellious (and influential) subcultures.
'No Skateboarding' looks back at the history of skateboarding by displaying over 70 portraits shot over the last 15 years, showcasing some of the biggest legends in skate. Fenneteaux decided to deliberately evade the temptation to include action shots in 'No Skateboarding' and instead opted to feature posed portraits of the skaters with the street or skate area serving as their background. One of my favorite shots in 'No Skateboarding' features the legendary Tony Alva sitting on the edge of an empty pool with 'KEEP THIS PLACE SECRET' scrawled in graffiti beside him. It superbly captures the secretive, police-evading subculture that skateboarding was in its infancy.
'No Skateboarding' opens at the Colette Paris on June 6th and runs until August 3rd, 2011.
Why This Trend Is Growing
- Skateboarding Culture
- Opportunity to develop innovative skateboarding products and experiences that capture the rebellious and influential spirit of the subculture.
- Street Art Integration
- Opportunity to combine street art and urban sports to create unique and visually compelling environments for skaters.
- Documentary Photography
- Opportunity to explore the power of documentary photography in capturing the essence and history of niche subcultures.
Industries Being Reshaped
- Sporting Goods
- Disruptive innovation opportunity to create skateboard equipment that combines performance and style to cater to the rebellious skateboarding culture.
- Art Galleries
- Disruptive innovation opportunity for art galleries to collaborate with street artists and skateboarders to create immersive exhibitions that celebrate skateboarding culture.
- Publishing
- Disruptive innovation opportunity for publishers to create visually captivating books that showcase niche subcultures and their history through documentary photography.
