Design boundary pushing donut store Psycho Donuts has managed to create the ultimate sushi box with their Psycho Psushi.
The Psycho Donuts sushi bento box comes with four delicious donuts and a set of Pocky strawberry flavored chopsticks (however, the site says be wary, the Pocky sticks most likely cannot hold the weight of the heavy treats). The Psycho Psushi box is a confectioner's delight and the perfect way to fulfill your craving for sushi and donuts at the same time. The small, original flavored donuts are decorated to emulate authentic pieces, such as tempura, salmon and tuna.
The Psycho Donuts store also includes various other interesting flavors such as Orange Creamsikiller (which is vegan) and Psycho Passionata (which is infused with white chocolate and passion fruit and topped with raspberry icing). The Psycho Donuts store shows serious passion for these hole-y wonders.
Why This Trend Is Growing
- Confectionary Hybridization
- The combination of different sweets with unique cultural concepts presents an opportunity for disrruptive marketing and innovative display advertising.
- Interactive Culinary Experience
- Creating a unique and radically immersive eating experience for the target audiences in mainstream cuisine spaces through presentation and format.
- Innovative Fast Food Mashups
- The proliferation of outlandish and groundbreaking fast food combinations provides an opportunity for creative collaboration and recipe innovation.
Industries Being Reshaped
- Food and Beverage
- The creation of hybrid culinary experiences offers an opportunity for industry players to exploit emerging food trends and engage with audiences in a more exciting way.
- Marketing and Advertising
- The rise of interactive food experiences opens up new opportunities for creative advertising and experiential targeting.
- Restaurant
- The evolution of fast food experiences through creative mashups of unique concepts and formats, offerings fast-food chains a chance to innovate both their products and experiences.
