This Volkswagen Wedding ad provokes laughs by featuring a slightly depressed father-of-the-bride. However, the message isn't exactly what viewers might expect from a depressed dad.
It is a common fact that most weddings cost a significant amount of money, and Volkswagen exploits this fact to a humorous advantage. The commercial was made by the ad agency DDB New Zealand and the company does a great job at matching the price of Volkswagen with a lavish wedding celebration. The main message of this commercial? Weddings are expensive and fathers are usually unhappy at these events, not because they are giving their daughter away, but because they could have bought a new Volkswagen for the same amount of money. In the end, the father is left with a son-in-law, but no Volkswagen.
What's Driving This Trend
- Humorous Auto Ads
- Opportunity for auto companies to create funny ads that resonate with viewers.
- Expensive Weddings
- Opportunity for industries to cater to the high-cost demands of weddings.
- Negative Perception of Father's Role
- Opportunity to challenge traditional stereotypes and redefine the father's role in weddings.
Who This Affects Most
- Automotive
- Opportunity for automotive companies to capitalize on the high expense of weddings.
- Event Planning
- Opportunity for event planning industry to provide cost-effective alternatives for weddings.
- Wedding Industry
- Opportunity for the wedding industry to address the negative perception of fathers in weddings and offer different perspectives.
