European women's clothing label Monki has released its latest lookbook and it is an astute blend of magnificent outfits, outlandish hair get-ups, extravagant and surrealist backdrop settings and beautiful digital illustrations.
The Monki Spring 2011 collection features a wide range of different colors and options for women. The lookbook shows stunning pink skirts that droop just below the knee paired with short t-shirts and tanks, as well as stylish, old-fashioned rompers that look as suitable today as they would have 40 years ago.
Monki does a fantastic job of straddling the line between avant-garde and casually cool. Despite the dramatic background of the settings in its spring lookbook, at no point does the backdrop overshadow the clothes. The brand's versatility and diversity of clothing is truly evident within this new line.
Why This Trend Is Growing
- Avant-garde Fashion
- Monki's latest lookbook showcases a blend of outlandish outfits straddling the line between avant-garde and casually cool, presenting a disruptive innovation opportunity for fashion brands.
- Retro Revival
- Monki's Spring 2011 collection features old-fashioned rompers and droopy knee-length skirts, presenting a disruptive innovation opportunity for retro-inspired fashion brands.
- Digital Illustrations
- Monki's latest lookbook features beautiful and surreal digital illustrations, presenting a disruptive innovation opportunity for fashion brands looking to incorporate digital art into their marketing materials.
Industries Being Reshaped
- Women's Clothing
- Monki's latest lookbook presents a disruptive innovation opportunity for women's clothing brands looking to incorporate avant-garde and retro-inspired designs.
- Fashion Photography
- Monki's use of surrealist backdrop settings presents a disruptive innovation opportunity for fashion photography to experiment with unconventional and outlandish perspectives.
- Digital Marketing
- Monki's use of digital illustrations in its lookbook presents a disruptive innovation opportunity for fashion brands to enhance their digital marketing materials with art and graphic design.
