Justin Bieber's 'Someday' commercial is definitely one for the Beliebers.
Fans can now even further fantasize a life with the purple-sneakered heartthrob. The commercial starts with a young teenage girl, simply spritzing herself with the Someday perfume. Then Justin Bieber himself comes and nuzzles the teen's neck and brings her into a fantasy world.
The perfume Someday commercial is sure to get the Bieb's fans hearts throbbing and out to purchase the perfume. According to the PR release, the Someday perfume is "[...] a fragrance he [Justin Bieber] can’t get enough of and can’t stay away from, making those who wear it irresistible."
The perfume is set to launch in June and after today, I'm sure this commercial will get Beliebers lining up in no time.
Key Themes Behind This Trend
- Celebrity Endorsement
- The use of celebrities to market brands and products in a way that engages fans and drives sales.
- Fantasy Marketing
- The use of creative advertising to make products more attractive to consumers by promoting a fantasy world around them.
- Fragrance Marketing
- The use of innovative marketing techniques to promote fragrances and make them more appealing to consumers.
Where This Applies
- Cosmetics
- The cosmetics industry can use celebrity endorsement opportunities to promote new fragrance products.
- Advertising
- The advertising industry can explore creative opportunities in fantasy marketing to attract more consumers to brands and products.
- Entertainment
- The entertainment industry can use celebrity partnerships with brands to increase exposure and drive sales for products.
