Some of the most effective print advertising campaigns are the ones that capture attention instantly, and these Surfrider Australia Foundation print ads certainly do. Three ads were released for May 2011 by advertising agency Leo Burnett in Sydney, Australia.
The Surfrider Australia Foundation print ads all utilize the slogan “our oceans aren’t the only ones in danger,” accompanied by images of an oil spill, plastic garbage and a beer ring. In each of these print ads, human remains are used to get people to think about the drastic nature of killing animals in the same way that they view killing humans.
By depicting humans as the victims of plastic garbage and oil spills, these Surfrider Australia Foundation print ads capture attention and really drive home the message of protecting costal zones.
What Makes This Trend Stand Out
- Attention-grabbing Print Ads
- Using morbid imagery to shock viewers can be an effective tactic in creating memorable print ads.
- Environmental Awareness Messaging
- By highlighting the dangers of pollution and its effects on the environment, companies can create impactful messages that resonate with consumers.
- Humanization of Environmental Issues
- By framing environmental issues in the context of human suffering, companies can appeal to consumers' empathy and encourage them to take action in protecting the environment.
Sectors Adopting This
- Advertising
- By using provocative imagery and messaging, advertising agencies have the power to create powerful and effective print campaigns that capture attention and drive social change.
- Environmental Advocacy
- Organizations focusing on environmental advocacy can use creative marketing and advertising campaigns to raise awareness and encourage more people to take action in protecting the environment.
- Consumer Goods
- Companies that produce consumer goods can highlight their commitment to environmental sustainability by creating powerful ad campaigns that showcase the dangers of pollution and the importance of protecting the environment.
