The Essie Braziliant Collection, the company's most recent series of color-popping nail polish, is finally available and just in time for summer! Essie's latest summertime collection boasts six new shades of brilliantly bright nail polish.
The vibrant colors of the Essie Braziliant Collection include two different coral-infused tones, a rich red, a fierce fuchsia, a lush lavender and a sea foam green that will accentuate any summer tan in a dash. As per usual, Essie has given each shade from the new collection a quirky name, such as 'Too Too Hot' and 'Meet Me At Sunset.' The Essie Braziliant Collection, which is now available in sores for $8 per bottle, is the perfect way to accentuate a tan or add some vibrant color to any outfit this season.
Key Themes Behind This Trend
- Bright Nail Polish
- Disruptive innovation opportunity: Develop innovative nail polish formulas that offer long-lasting, vibrant colors without harmful chemicals.
- Summer Collection
- Disruptive innovation opportunity: Introduce a personalized subscription service for seasonal nail polish collections, allowing customers to receive new shades every season.
- Quirky Names
- Disruptive innovation opportunity: Partner with influencers or celebrities to create limited-edition nail polish shades with unique names that resonate with their fan base.
Where This Applies
- Beauty
- Disruptive innovation opportunity: Create an online platform that uses AI and virtual reality to simulate how different nail polish shades would look on customers' hands.
- Fashion
- Disruptive innovation opportunity: Collaborate with fashion designers to create nail polish collections that perfectly complement their runway looks.
- Subscription Boxes
- Disruptive innovation opportunity: Launch a subscription box service specifically for nail art enthusiasts, providing them with monthly deliveries of new nail polish shades and tools.
