The Cosby Sweater Project, a blog featured on Tumblr, documents the outrageous 80s fashions from The Cosby Show. The Cosby Sweater Project draws attention to the often ridiculously patterned sweaters that different cast members were forced to wear during the filming of the show.
The blog takes its visitors on an entertaining journey back to the 80s, documenting favorite moments and unforgettable outfits from this classic series. Each post features an image of one of the show's characters and a sketch of the sweater's pattern featured to its right. Featuring the classic argyle, the striped knit and the print of moons and stars, the Cosby Sweater Project is an amusing and entertaining tribute to one of the most beloved television series.
Why This Trend Is Growing
- TV Fashion Tributes
- Creating blogs and social media pages to document fashion trends and styles from popular TV shows and movies
- Nostalgia Marketing
- Targeting adults by tapping into their sense of nostalgia for popular TV shows and movies from their youth
- Retro Clothing Reboots
- Reintroducing retro clothing pieces that were popular in TV shows and movies to modern audiences
Industries Being Reshaped
- Fashion
- Opportunity for fashion companies to create retro clothing lines based on popular TV show and movie fashion trends
- Marketing & Advertising
- Opportunity to create nostalgia-based marketing campaigns for brands and products based on popular TV shows and movies from the past
- Entertainment
- Opportunity to create merchandise lines based on popular retro TV shows and movies that connect with audiences based on their nostalgia
