A Glass and a Half Full is behind this Cadbury Monks commercial. A follow-up to its dancing clothes advertisement, this ad by Cadbury brings random joy into the viewer's life. What was set up to be a serious scene turned funny when a balloon floated into the scene. The leader, who would have seemingly deflated the balloon as punishment, instead inhaled the helium and broke out dancing to Flo Rida's hit single "Low." The Cadbury Monks are completely unconventional for marketing a chocolate company, but the commercial manages to cause smiles and associate the candy brand as a joyful one.
The Cadbury Monks commercial was directed by Erik Van Wyk, who said of the project, "What this endearing group does so beautifully and simply, is reflect humanity back to us. The part of humanity we like." The advertisement was done by Ogilvy Johannesburg.
What Makes This Trend Stand Out
- Unconventional Marketing
- Using unconventional characters and methods to market an established brand can create a memorable and joyful ad experience that will be associated with the brand.
- Humorous Ad Campaigns
- Humorous and lighthearted advertisements have the potential to make consumers feel joyful and positive about a brand.
- Reflecting Humanity in Advertising
- Ads that reflect the positive and uplifting aspects of humanity can create a positive association with the brand.
Sectors Adopting This
- Consumer Goods
- Consumer goods companies can leverage unconventional marketing and humorous ad campaigns to make their brands memorable and joyful for consumers.
- Advertising and Marketing
- Marketing and advertising agencies can create innovative campaigns for their clients by using unconventional characters and humorous content that reflects humanity.
- Media and Entertainment
- Media and entertainment companies can create humorous content that reflects humanity and captures the attention and engagement of viewers.
