What seems to be most compelling about these photographs of Raquel Zimmermann by Josh Olins is the way that they turn the Brazilian model into a gorgeous girl next door. The Vogue UK spreads see her placed amidst mundane surroundings at a bus stop, a neglected domestic facade and reclining in plastic patio furniture.
Within such ordinary scenes, the clothing that the model wears appears all the more familiar and undoubtedly much more affordable than it actually is. The big-haired belle flaunts flouncy skirts, tube tops, sundresses and bikinis, paired with enormous hoop earrings and gold bling accessories that would make her a common sight to see in any Western beach town. Despite this subjective observation, however, Raquel Zimmermann by Josh Olins stars a woman far more alluring than most you'd ever come across.
What Makes This Trend Stand Out
- Affordable Fashion
- Opportunity for brands to showcase stylish and budget-friendly clothing in relatable settings.
- Everyday Glamour
- Potential for highlighting the beauty and allure of ordinary individuals in familiar surroundings.
- Localized Chic
- Chance for fashion brands to tap into the appeal of regional styles and fashion trends.
Sectors Adopting This
- Fashion Retail
- Opportunity for retailers to cater to the demand for affordable and stylish clothing.
- Photography
- Potential for photographers to capture the beauty and charm of everyday people in their surroundings.
- Accessories
- Chance for accessory brands to create affordable and trendy pieces that complement everyday outfits.
