May 10th, 2011 marks Coca-Cola's 125th anniversary, and historic retailer Selfridges is helping you celebrate with a little piece of Coke's history.
If you're a big Coca-Cola fan, then you'll definitely want this in your collection. Selfridges recreated the original Coca-Cola bottle filled with the stuff you know and love. This is the very first bottle design that came out in 1886, and although it's not original, it makes for an amazing replica. The Coca-Cola bottle comes in an exclusive, limited-edition anniversary package that marks the iconic 125th year.
The good thing about the Selfridges vintage Coca-Cola bottle is that it only costs £1.99! Making this awesome bottle part of your collection shouldn't break the bank, so buy two so you can have one to drink.
What Makes This Trend Stand Out
- Classic Revival Colas
- Disruptive innovation opportunity: Reviving classic cola brands with nostalgic packaging to appeal to collectors and fans.
- Limited-edition Packaging
- Disruptive innovation opportunity: Creating exclusive, limited-edition packaging to commemorate significant milestones and anniversaries.
- Nostalgic Collectibles
- Disruptive innovation opportunity: Capitalizing on consumers' love for nostalgia by offering replica vintage products that appeal to collectors.
Sectors Adopting This
- Beverage Packaging
- Disruptive innovation opportunity: Introducing unique, vintage-inspired packaging designs that evoke nostalgia and appeal to collectors.
- Retail
- Disruptive innovation opportunity: Partnering with historic retailers to create exclusive limited-edition products that target nostalgic consumers.
- Collectibles and Memorabilia
- Disruptive innovation opportunity: Expanding product offerings to include replica vintage items that cater to collectors and fans of iconic brands.
