Considering how big of a franchise 'TRON: Legacy' became over the months leading to its premier, I'm not surprised that a project like this one by conceptual agency Visual Drugstore has garnered a lot of attention. Especially when you consider that it centers around the highly coveted light suits that are worn in the digital world.
Founded by Artist and VJ Mar-K.os, Visual Drugstore created fluid and electrifying light suits for The Light Muses, who happen to be performance artists that often travel with Mar-K.os to events and festivals. Visual Drugstore also designed the Skylighter Suits that were made exclusively for Red Bull’s skydiving team 'Flying Bulls.'
Visual Drugstore worked in collaboration with Susann Bosslau for both of these projects.
What Makes This Trend Stand Out
- Electrifying Light Suits
- Innovative use of LED lighting technology in fashion and performance art provides opportunities for design and engineering firms to explore new wearable tech.
- Fluid Design in Performance Art
- Incorporating visual effects into performance art and live events via fluid, modern design creates opportunities for creative agencies and event planners to differentiate and innovate.
- Collaborative Artistry
- Artistic collaboration across disciplines in the creation of new media art installations and visual designs offers opportunities for cross-functional teams and creative agencies.
Sectors Adopting This
- Fashion and Clothing Design
- Designing and manufacturing innovative illuminated clothing and accessories for performance art, festivals, and live events opens new markets for fashion and accessory designers.
- Event Planning and Entertainment
- Incorporating innovative designs, visual effects, and technology into events and performances offers opportunities for event planners and entertainment companies to offer unique experiences and differentiate from competitors.
- Design and Engineering Consulting
- Providing interdisciplinary consulting services for the development of innovative, technology-driven performance art and installations creates new markets for design and engineering firms.
