It wouldn't be worth your effort to pick all of the seeds off of the outside of a strawberry, nor to pluck them out of a sliced kiwi, but this Colgate Dental Floss campaign suggests that using the hygienic string after you eat is as good as removing the fruits' kernels beforehand.
Getting seeds stuck between your teeth can be frustrating, and even more so if you don't realize it in advance of making several public smiles. This dental care product can't promise to eliminate such embarrassing situations, but the message is that if you use it right away, it's perhaps as if the foods never got wedged in your incisors to start. The Cerebro Y&R advertising agency is responsible for this Colgate Dental Floss campaign, which succeeds in delivering a clean message in a way that's easy for the public to interpret.
What's Driving This Trend
- Seedless Fruit
- Developing new varieties of fruit that are naturally seedless can provide a convenient and hassle-free eating experience.
- Hygienic Dental Floss
- Creating dental floss specifically designed for post-meal use can help prevent seed or food particle residue from getting stuck between teeth.
- Convenient Oral Hygiene
- Promoting the use of dental floss as an immediate oral hygiene solution after eating can shape consumer behavior and cultivate better dental habits.
Who This Affects Most
- Fruit Farming
- Investing in research and development for seedless fruit varieties can lead to new market opportunities in the fruit farming industry.
- Dental Care
- Manufacturing hygienic dental floss specifically designed for use after meals can cater to the needs of consumers looking for convenient oral care products.
- Advertising and Marketing
- Developing creative advertising campaigns that emphasize the importance of immediate dental hygiene after eating can help dental care brands stand out in the market.
