The Replay Spring/Summer 2011 ad campaign will have you longing for beach-ready weather. Photographer Chad Pitman captures the group of models as they hang out around the beach and boardwalk on a sunny afternoon.
Full of easy-to-wear pieces like loose denim, t-shirts and sundresses, the Replay Spring/Summer 2011 ads emulate a certain easy-breezy feeling and attitude that can only be found on warm summer days. Featured in this shoot is top model Erin Wasson, who wears her hair in a wavy style, as if appearing after a sea-salt dip in the ocean.
Sun-kissed and carefree, the Replay Spring/Summer 2011 campaign captures a sunny beach holiday perfectly.
Key Themes Behind This Trend
- Beach-focused Ad Campaigns
- Opportunity for brands to create ad campaigns that evoke the carefree and sun-kissed feeling of a beach vacation.
- Easy-breezy Fashion
- There is a demand for loose, comfortable clothing that mirrors the relaxed atmosphere of the beach.
- Natural-looking Hair
- Haircare industry can capitalize on the trend of beach-inspired, wavy hairstyles that give a sun-kissed look.
Where This Applies
- Fashion
- The fashion industry can create easy-to-wear clothing lines that offer a carefree and beachy aesthetic.
- Advertisements
- Brands can incorporate beach-inspired themes and settings into their ad campaigns for a sun-kissed and carefree vibe.
- Haircare
- Haircare brands can create products and styling tools that help consumers achieve natural-looking, beach-inspired waves and texture.
