Expanding Gadget Carriers

The Bellows Laptop Bag Doubles as an Overnight Bag

The Bellows Laptop Bag may be the perfect replacement for my well-worn laptop carrying case. The Bellows Laptop Bag is an expandable wool and nylon bag that also doubles as an overnight bag.

Designer Benjamin Hubert designed this multifunctional bag in collaboration with Nava Design. Of the bag, Hubert says, "The concept is driven by the idea of providing a dual storage state for the nomadic traveler." I am in no way, shape or form a nomadic traveler, but I could still see myself getting some substantial use out of this bag. No release information on this piece as of yet, but here's hoping that someone picks this design up and runs with it. The dark times of carrying both an overnight bag and a laptop bag are almost over!

Expanding Gadget Carriers
The Bellows Laptop Bag introduces a new trend of expandable bags that serve multiple functions, satisfying the needs of busy professionals.

Where This Applies

Travel Accessories
The Bellows Laptop Bag disrupts the travel accessories industry by combining the functionality of a laptop bag and an overnight bag into one product.
Fashion and Design
The concept of dual storage state in the Bellows Laptop Bag presents disruptive innovation opportunities in the fashion and design industry, encouraging designers to create multifunctional products.
Technology Accessories
The Bellows Laptop Bag offers a unique solution to the problem of carrying multiple gadgets and accessories, opening up disruptive innovation opportunities for the technology accessories industry.
SCORE
3.8 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 37%
Activity 70%
Freshness 8%

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