Simulmedia has made TV ads smarter. The company is bringing web-like ad targeting to television today. Its targeted television advertising platform – the a7 Platform™ -- tells advertisers what people are watching in more than 30 million U.S. households to assist them in reaching their target audience.
Advertisers can now locate, aggregate and reach viewers across the country with the right advertisement, at the right place and at the right time. Simulmedia is enabling marketers to effectively and efficiently reach their target audiences, inventory owners to improve their advertising revenue and viewers to receive more relevant ads. It has tapped the power of set-top-box data to separate people from programs – to understand viewers’ affinities (and how, when and where they watch television) – because the company believes historical content consumption is a better predictor of consumer preferences and actions than age and gender alone.
What's Driving This Trend
- Targeted Television Advertising
- Using set-top-box data to understand viewers' affinities and deliver relevant ads, there is a disruptive innovation opportunity for personalized advertising on television.
- Web-like Ad Targeting
- Simulmedia's a7 Platform brings the power of web-like ad targeting to television, providing an opportunity for advertisers to reach their target audience more effectively.
- Utilizing Viewing History
- By analyzing viewers' content consumption and watching habits, Simulmedia taps into the potential of historical data to improve the relevance of television ads.
Who This Affects Most
- Advertising
- The advertising industry can leverage targeted television advertising to improve advertising revenue and reach their desired audience more efficiently.
- Television
- The television industry can benefit from web-like ad targeting, allowing for personalized and relevant ads for viewers, ultimately enhancing the viewing experience.
- Data Analytics
- The data analytics industry can explore the opportunities of utilizing set-top-box data and viewing history to gain insights into consumer preferences and behaviors.
