If you're sick of pretentious car commercials attempting to win you over with elegant music and grammatically correct slogans then you need to watch the Nissan 370 Z 'Chicken Race' ad. The folks over at Nissan have created an add showcasing the potential thrills and excitement that could be had when you pit a Mexican racing chicken against a Nissan 370 Z.
The Nissan 370 Z 'Chicken Race' video is comparable to other sports car commercials, featuring the 370 Z performing tight turns and accelerating like a champ. What makes it different, however, is its lighthearted nature. Despite the serious lighting and music, you are never allowed to forget that you are watching a chicken race a sports car. Utterly ridiculous and brilliant. Check it out here.
Key Themes Behind This Trend
- Humorous Car Commercials
- There is an opportunity for car companies to create humorous and entertaining commercials to stand out in a cluttered market.
- Animal-based Marketing
- Using animals in marketing campaigns can be a disruptive and attention-grabbing tactic for companies looking to differentiate themselves.
- Non-traditional Marketing Channels
- Exploring non-traditional channels like humorous videos can be disruptive for brands looking to capture the attention of younger, tech-savvy audiences.
Where This Applies
- Automotive
- Companies in the automotive industry can explore non-traditional marketing channels like humorous videos to generate buzz and excitement around their products.
- Technology
- Tech companies can use animal-based marketing or humor to differentiate themselves from competitors and capture the attention of audiences.
- Food and Beverage
- The use of animals in marketing campaigns could be a disruptive tactic for companies in the food and beverage industry looking to create a memorable brand image.
