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Silly Furniture Showroom Photography

Christian Gideon Depicts Daily Living in an IKEA Store

Trips to IKEA aren't exactly known for their brevity and fun, but photographer Christian Gideon made the best of such a trip recently by imagining what life would be like if he and his friends lived in an IKEA store.

Christian Gideon and his friends photographed a series of silly scenes in the various IKEA showrooms. The images depict every aspect of the day, from the morning shower to dinnertime toasts, doing laundry, watching a game on TV and reading a book by the hearth. Each image is cheekier than the last, and the series as a whole does a convincing job of portraying everyday life at an IKEA store.

While I wouldn't want to live at an IKEA store in real life, this Christian Gideon series portrays such a scenario in a whimsical, fun way.
Trend Themes
1. Influencer Marketing - IKEA can collaborate with digital influencers who can showcase innovative ways to use IKEA products in day-to-day life.
2. Experiential Marketing - IKEA can create interactive store experiences that reinforce the idea of creating a home that fits individual lifestyles.
3. Brand Awareness - IKEA can leverage this photo series to create brand awareness and engagement through their social media channels.
Industry Implications
1. Furniture Retail - Innovative furniture retail brands can create interactive showroom experiences to attract customers.
2. Photography - Photographers can explore new opportunities to create fun and whimsical themed photo series.
3. Home Decor - Home decor brands can leverage influencer marketing campaigns to showcase their products in everyday situations.
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