Royal Romance Serenades

A Cappella Group The Other Guys Pays Tribute to Will and Kate

The Other Guys, a Scottish premier all-male acappela group hailing from the University of St Andrews has performed a tribute to the up and coming British royal wedding between Prince William and Kate Middleton. The Royal Romance song is a talented and creative blend of James Horner, Gustav Holst, Lady Gaga, The Human League and Michael Jackson.

Royal Romance was recorded and filmed in and around St Andrews, the rural Scottish town where Prince William and Kate Middleton famously met during their academic studies.

This video and musical composition are humorously and musically entertaining, and the title Royal Romance being a ploy of Lady Gaga’s Bad Romance should give you a taste of what to expect.  The beat-boxing is also brilliant, with clips of the beat-boxer serving as a subtle reminder that there is no instrument backing.

Royal Romance is a terrific tribute to a historic event that comes as a breath of fresh air in the midst of the somewhat suffocating media and commercial hype surrounding the royal wedding.

Photo Credits:
The Other Guys Facebook | Picasa Web Albums jamesds2007

A Cappella Tribute
There is a disruptive innovation opportunity to create unique and creative a cappella tributes for special events or occasions.
Blending Musical Styles
There is a disruptive innovation opportunity to explore and create unique musical compositions by blending different music genres.
Humorous Entertainment
There is a disruptive innovation opportunity to develop humorous and musically entertaining content for online platforms or live performances.

Who This Affects Most

Music
The music industry can leverage the trend of a cappella tributes and blend of musical styles to attract new audiences and create innovative performances.
Event Planning
Event planning industry can incorporate humorous entertainment acts such as a cappella groups to add unique and entertaining experiences to events.
Digital Media
Digital media industry can explore and promote humorous musical content like the Royal Romance video through online platforms and social media channels.
SCORE
4.1 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 59%
Activity 57%
Freshness 8%

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