Jason Kronenwald, based in Toronto, has a strange choice of materials for his artwork- chewing gum. Each Gum Blonde is made from 100% chewed gum and it's placed on a plywood backing. No paint or dye is used.
The colours are mixed in the mouth using a variety of colours and flavours. And get this Jason prefers not to chew the gum himself so he has a dedicated team to look after that part of the process.
Key Themes Behind This Trend
- Gum Art
- Exploring the use of unconventional materials like chewing gum in artwork offers disruptive innovation opportunities in the field of contemporary art.
- Sustainable Sculptures
- Creating sculptures using biodegradable materials like chewed gum presents eco-friendly disruption in the field of sculpture making.
- Collaborative Creation
- Adopting a collaborative approach in art creation, where a team is responsible for different aspects of the process, could lead to new models for artistic production.
Where This Applies
- Contemporary Art
- The art industry can embrace the innovative use of unconventional materials like chewing gum to attract new audiences and push the boundaries of artistic expression.
- Sculpture Making
- The field of sculpture making can benefit from exploring sustainable materials such as chewed gum, opening up opportunities for environmentally-conscious artwork.
- Artistic Production
- Adopting a team-based approach in art production can revolutionize traditional artistic processes and foster a culture of collaborative creativity.
