The biker chick image brings to mind a fiercely attractive female, but the Shoulder AW11 campaign captures a softer spirit amidst the motorcycle-riding model. She may continue to wear thigh-high leather boots, black jackets and otherwise mostly ebony hues; however, the subject of these spreads has a distinguishable softness that one seldom sees next to a roaring engine.
Dark makeup around her eyes complements the model's edgy ensembles, but soft, mousy brown hair gives the girl a subtle sweetness. Most of the outfits even have a structured sophistication to them, adding yet a third and work-appropriate personality to the mix. Shot in what looks to be an estate greenhouse, the Shoulder AW11 campaign also has a high-class appeal one seldom sees associated with engine enthusiasts.
What Makes This Trend Stand Out
- Biker Glam
- Opportunity for luxury fashion brands to incorporate biker-inspired designs with a softer, more elegant twist.
- Sophisticated Street Style
- Potential for streetwear brands to create edgy ensembles that have a structured and sophisticated edge.
- High-class Advertisements
- Opportunity for motorcycle and automotive brands to elevate their advertising campaigns with a high-class appeal.
Sectors Adopting This
- Luxury Fashion
- Convert the biker chic aesthetic into high-end designs and accessories for an upscale target market.
- Streetwear
- Combine street style with sophisticated elements to attract fashion-forward individuals who seek a refined edge.
- Motorcycle/automotive
- Incorporate a touch of luxury and high-class imagery to appeal to a broader and more affluent consumer base.
