DeKay is a clothing company out of Las Vegas that focuses on the art and quality of their shirts. Based on the art of tattoo artists, motorcycle culture and metal music, the brand's designers look for ways to change the typical stereotypes of these underground scenes through their clothing pieces.
DeKay's spring 2011 line that was released last month shows a new art direction for the company that looks to cover a wide range of styles. With the slogan of "The Beginning of a Revolution," this company really looks to cause a revolution in the fashion world, introducing a style that for many years has been considered to be kept underground.
Why This Trend Is Growing
- Tattoo-inspired Clothing
- Fashion entrepreneurs can capitalize on the growing interest in tattoos by producing clothing inspired by the art form and the culture surrounding it.
- Counter-cultural Fashion
- As DeKay is proving with its success, there is still room for small brands to disrupt the fashion industry with clothing that caters to counter-culture enthusiasts.
- Artisanal Apparel
- The quality and unique designs of DeKay's shirts demonstrate consumers' growing interest in handcrafted and artisanal clothing, creating opportunities for new brands to emerge and compete with mass-produced apparel.
Industries Being Reshaped
- Fashion
- DeKay's success in the clothing industry, particularly with its introduction of tattoo-inspired clothing, highlights the potential for innovative and niche fashion brands to succeed.
- Tattoo Art
- Clothing brands can collaborate with tattoo artists to create unique designs, and tattoo artists can explore new revenue streams by creating designs to be printed on clothing.
- Music Merchandise
- The incorporation of metal music into DeKay's brand demonstrates the opportunities for musicians and bands to create merchandise that appeals to their fans beyond traditional t-shirts and posters.
